6/7 (Sun), 7/20 (Mon)

Flavors of Pohang

Pohang, from Steel to Gastronomy

A city, where the Flames of the furnace 

become the Heat of the kitchen

When you think of Korea’s leading industrial cities, which one comes to mind?

At the heart of 

Korea’s remarkable industrialization 

during a time of rapid transformation, 

Pohang has played a pivotal role in building the nation’s industrial foundation.

Once known primarily 

as a major steelmaking city, 

home to one of Korea’s leading steel mills, 

Pohang is now leading the way toward becoming a more sustainable, 

eco-friendly city.

Pohang is also a treasure trove 

of culinary resources. 

It is home to Jukdo Seafood Market, 

the largest traditional fish market 

on Korea’s east coast,

as well as an abundance of fresh ingredients cultivated in its mountains, 

which account for 67% of the city’s total area.

Now, the intense heat of the blast furnaces and the flames that once melted iron 

are being transformed 

into the heat of kitchens,

where chefs are creating something new.

Pohang is emerging as a city 

where fire takes on a new meaning

—no longer simply the force that shapes steel, but the energy that 

inspires food and gastronomy.

Why can Pohang dream of 

becoming a gastronomic city?

Because its culinary potential is as vast 

and powerful as its industrial heritage.

It is time to discover Pohang’s boundless potential as a city of gastronomy.